JCTR Communications Strategy 2024/2025

The Jesuit Centre for Theological Reflection (JCTR) is set to advance its communications efforts in alignment with its 2024–2027 Strategic Plan. The 2024/2025 Communications Strategy is designed to enhance stakeholder engagement, broaden outreach, and strengthen relationships to drive the Centre's mission of promoting social justice and integral human development in Zambia. Key objectives of the strategy include raising public awareness of socio-economic issues, fostering stakeholder engagement, and positioning JCTR as a thought leader in social justice and theological reflection. The strategy also emphasizes the importance of advocacy, digital presence, and collaboration with like-minded organisations. Grounded in the principles of transparency, integrity, and inclusivity, and guided by Catholic Social Teachings, the strategy aims to amplify JCTR’s impact and contribute to a just and equitable society.